Every cow, calf and treatment on record, from your phone
Watch each job done in the app, from calving and treatments to weights and pastures. Pick the job you do most and see how little time it takes.
Start your free 14-day trialGetting your cattle in
Add an animal
Add as much or as little as you want. A tag number alone is a record, or keep the whole story: breed, color, birth date, dam and sire, pasture, EID, notes and more. You can even add one by voice, including what you paid and who you bought her from. Works offline on the phone.
Why it matters: Every animal has its own record from day one, so nothing lives only in your head or a pocket notebook.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Bought a 6-year-old Angus cow from the Smith sale for $1,800, put her in the front pasture."
Import animals and records from a spreadsheet
Bring your old herd book in from Excel or CSV, or the download from another herd program. Cows come in with dam and sire linked, along with weights, calving records and treatments. Only have it on paper? Take pictures of your herd book and send them to us, and we'll load it for you, free.
Why it matters: Years of records you already have come with you, so you start with your history, not a blank page.
Records, Complete and Complete + AI
Add external sires and donor dams
Add the AI bull you used, or a borrowed or leased bull, as an external sire so his calves show a real sire and you can judge them in the Sires report. External animals don't count in your herd totals.
Why it matters: Calves are tied to their real sire and dam, even when you never owned them.
Records, Complete and Complete + AI
Add photos and documents
Snap a photo of each cow with your phone and make it her cover photo, then keep purchase receipts, insurance photos and vet papers on her record too.
Why it matters: Every animal has its own photo, so you know exactly which cow you're looking at, and her papers are right there when a buyer or vet asks.
Records, Complete and Complete + AI
Breeding and calving
Record calving, including twins
Add as much or as little as you want. A dam and a birth date alone is a calving, or record the whole story: birth weight, calving ease, sex, color and twins or up to 10 calves on one calving. If you don't tag your calves at birth, we make recording the calving, and the tag later, really easy: the calf gets a temporary tag like CALF-52-20261028, made from the dam's tag and the birth date, so it's easy to find and match up when you tag it. The sire fills in on its own from the bulls she was with. Calving ease from 1 to 5 shows which cows and bulls cause pulls, and a calf that's stillborn or dies at birth still gets a record.
Why it matters: Every calf is tied to its dam and sire from birth, which is what calving intervals, sire reports and sale history are built on.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Cow 52 had a bull calf this morning, about 80 pounds."
Bull exposure and calving windows, created automatically
Move the bull in with the cows and each cow gets an exposure window and an expected calving date, with no breeding book. Move him out and the window closes. With two or more bulls in, each calf lists the bulls that could have sired it. Open and overdue cows show up on your dashboard. Leave your bull in year-round? We'll set each cow's exposure window automatically from her last calf, so you can still see which cows are running late.
Why it matters: Open cows and cows calving late are reported right in the app, so you can manage each cow without keeping a breeding book.
Records, Complete and Complete + AI
Record AI breeding
Record AI on up to 500 cows at once; each cow gets an expected calving date 283 days out and a calving reminder.
Why it matters: You know exactly which sire each cow was bred to, and when to expect her calf.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "AI bred cow 112 to Angus bull Resource today."
Record embryo transfer
Web and mobile: Cattle Record Guide, Animals, open the animal, Create Record, then pick Breeding, New Breeding, then ET.
Why it matters: Each recipient is tied to the donor and sire of the embryo she carries, so her calf's papers are right.
Records, Complete and Complete + AI
Track your semen and embryo inventory
Track straws and embryos by sire, donor, tank and canister. Each AI breeding or embryo transfer that uses your inventory takes it off your count. Any lot down to 5 straws or 2 embryos is flagged as low stock.
Why it matters: You always know what straws and embryos you have on hand before breeding season.
Records, Complete and Complete + AI; turned on per farm (Farm settings), and switched on automatically the first time a farm records an embryo or straw.
See which cows are due to calve
See which cows are due in the next 30 days and which are overdue, so you know who to watch through calving season. A dashboard tile shows how many are due.
Why it matters: You know who to watch, and who is overdue, without flipping through a calving book.
Records, Complete and Complete + AI
See how many calves you have
A count of every calf on hand under 12 months old, born and bought, with the steer, heifer and bull split, how many are in each pasture and average age in months. Switch to calves born on your farm to see one year's calf crop.
Why it matters: A true count of the calf crop, born and bought, any day of the year.
Records, Complete and Complete + AI
Move calves to adult at 12 months automatically
Calves move to adult once they turn 12 months, heifers, bulls and steers alike, so your counts stay right without updating each yearling by hand. One setting covers every farm you own.
Why it matters: Your counts and reports stay right without updating each yearling by hand.
Records, Complete and Complete + AI
Working your cattle
Bulk edit and add records
Pick the animals, then stack up as many records as you need (treatments, weaning, moves, sales, breeding and preg checks) and save them all to every animal in one bulk edit.
Why it matters: Processing day takes one entry for the whole bunch, not one per head.
Records, Complete and Complete + AI
Record weights and track growth
Every weigh-in adds to the animal's weight history and average daily gain. Herd Advisor works out each calf's 205-day adjusted weaning weight for you, shows each cow's calf weaning weights over the years and her last calf as a percent of her own weight, and charts weaning weight trends for the herd by year. On the Sires report, compare sires by average weaning weight and growth curves.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Calf 214 weighed 520 pounds today."
See weaning weights, figured automatically
Herd Advisor takes whichever weigh-in is closest to 205 days of age, anywhere from 120 to 280 days, adjusts it to 205 days and charts the herd's weaning weights by year. For calves 30 to 120 days old with a birth weight, it projects where they are headed at weaning.
Why it matters: You compare calves on the same 205-day footing, even when they were weighed at different ages.
Records, Complete and Complete + AI
Record treatments, medications and withdrawal dates
Record the product, dose, route and lot number. Herd Advisor sets the withdrawal date, using the route when the product's withdrawal differs by route, and adds a withdrawal reminder. Treat a whole group at once with bulk edit or by voice.
Why it matters: You know who got what and when it is safe to ship.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Gave cow 711 LA-300 for foot rot, 10 cc."
Set up treatment protocols
Start from ready protocols like 2-3 Month Calf Shots, Pre-Weaning Boosters, Heifer Pre-Breeding, Bull BSE Prep, Pre-Calving Scour Prevention, Fall Processing and Fly Control Season Start, or build your own with your products, doses and routes. Set each protocol by age, life stage, season or when you buy new animals, for the sexes you choose. Herd Advisor shows who is due or overdue, lets you treat one animal or the whole due list in one pass, with bulk edit or from your chute mode plan, and checks each animal off as you record it.
Why it matters: Your shots and treatments follow the plan you set once, so nothing depends on memory or a wall calendar.
Records, Complete and Complete + AI
Record weaning, castration and other life changes
Record weaning, castrate bull calves to steers and move heifers up to cows, one animal at a time or a whole group at once with bulk edit.
Why it matters: Each animal's record stays current as it moves through life.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Weaned calf 113 and calf 135."
Add an animal note
Type or say a note on any animal, like a bad bag or a bad attitude, or note several animals at once by voice. Scan an animal's EID tag and you can add a note right there.
Why it matters: Anything worth remembering stays with the animal.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Note on cow 33: kicks, watch her at the chute."
Moving and grazing
Move cattle between farms and pastures
Move bulls in with the cows and Herd Advisor opens the exposure window for breeding, then closes it when you move them out. Every move also feeds the pasture reports, so you see how many grazing days each pasture has given you and its stocking rate. Move one animal, a group or a whole pasture at once, by voice, with bulk edit or from a scanned EID tag.
Why it matters: You always know where every animal is, without keeping a separate breeding or grazing log.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Moved cows 597 and 95 to the creek pasture."
See who's in each pasture
Each pasture has its own quick filter on the Animals list, so one tap shows the cows, calves and bulls in that pasture. Narrow it to adults or calves, then to cows, bulls, heifers or steers, and the counts follow. From there you can work them, move them or bulk edit the whole bunch.
Why it matters: You know who is in each pasture without driving out to look.
Records, Complete and Complete + AI
Take a pasture roll call
Walk or drive the pasture and say each tag out loud on your phone, or tap or type it. Herd Advisor checks each one off, so you can see who is there and who is still missing, and it flags any animal that belongs in another pasture.
Why it matters: When your count comes up one short, you know which one to go look for.
Records, Complete and Complete + AI
Record pasture work (spraying, fertilizing, mowing)
Log Activity on any pasture and record the product, rate and cost for sprays, fertilizer and seed, by hand or by voice.
Why it matters: You know when each pasture was last sprayed, fertilized or rested, and what it cost.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Sprayed the east pasture for weeds today."
Staying on schedule
See today on the dashboard
Find any animal by tag, name, EID or collar right from the top of the dashboard. Then see overdue and upcoming reminders, cows due in the next 30 days, animals still on withdrawal, head counts of cows, heifers, bulls, steers and calves, and how many head are in each pasture. Complete plans add a market snapshot, and you can ask Herd Advisor a question from the dashboard.
Why it matters: One screen shows what needs doing today and which animals to look at first.
Records, Complete and Complete + AI; the Ask box needs Complete + AI.
Set reminders
Web: Cattle Record Guide, Reminders. Mobile: Cattle Record Guide, Reminders, Add Reminder. Your overdue, today and next 7 days reminders also show under Quick actions on the Dashboard.
Why it matters: Boosters, withdrawal dates, calving checks and pasture jobs get done on time instead of forgotten.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Remind me to bring the fence stretcher and chainsaw to the lease place tomorrow. There is a limb over the fence in the south pasture."
See shots and treatments due
Start from ready protocols like 2-3 Month Calf Shots, Pre-Weaning Boosters, Pre-Calving Scour Prevention, Heifer Pre-Breeding and Bull BSE Prep, or set an arrival protocol that comes due by days since purchase. The report lists who is due now or overdue for each protocol, boosters due in the next 30 days and active withdrawals with their clear dates, and you can record the treatment right from the list.
Why it matters: Your vaccination program and withdrawal dates stay on schedule without a wall calendar.
Records, Complete and Complete + AI
Checking how they're doing
Customize your lists and reports
Build your calving book with Preg Check, Due Date, Last Calf, Dam and Sire, or a sorting list with Pasture, Groups and Last Treated. Your column choices and order are saved to your account and follow you between web and phone.
Why it matters: Every list shows what matters for the job in front of you, like your calving book or a pen you are sorting.
Records, Complete and Complete + AI
See each animal's full history
Each animal's page holds its photos, parents and pedigree, registration and EPDs, every calf a cow has had with calving ease flagged, her calves' weaning weights charted over the years, and weights and growth, with registry ancestors shown even when you do not own them. The whole history timeline shows every record for that animal. Filter it to just treatments, weights, notes, breeding or calving, and open and fix any record right from the timeline.
Records, Complete and Complete + AI
See your herd history
Every calving, breeding, treatment, weight and move you record lands on one herd timeline in date order. Filter it by record type, farm and date range, like every treatment last spring or every calving this year, and open and fix any record that was entered wrong.
Why it matters: You can see exactly what happened and when across the whole herd, and correct any record that was entered wrong.
Records, Complete and Complete + AI
AI assistant to find information and enter records
Web: the chat button in the bottom right corner, or the Ask Herd Advisor box on the Dashboard. Mobile: the round microphone button, then Open Chat, or the Ask Herd Advisor box on the Dashboard.
Why it matters: You get answers and get records in without digging through screens or building a report.
Complete + AI
Analyzing your herd
See your whole herd at a glance
Web: Cattle Record Guide, Reports, Herd Overview tab. Mobile: Cattle Record Guide, Reports, Overview tab.
Why it matters: You see the makeup of the herd before you decide what to keep, sell or move.
Records, Complete and Complete + AI
See how your calf crop is doing
The Current Calves report compares this year's calves with the last 5 years: when they came by month, birth and weaning weights, average daily gain and how many you lost. It also shows the steer and heifer split, calves by pasture and any calf with no dam on record, which you can fix right there.
Why it matters: You see whether your calf crop is getting better year over year, and what to change if it is not.
Records, Complete and Complete + AI
See how your cows are performing
The Cow Herd report shows where every cow is in her cycle: recovery after calving, breeding, early, mid or late pregnancy, or due soon. Herd Advisor works this out for you from her calving, breeding and preg check records, and from bull exposure and expected pregnancies when she has not been checked. Tap a stage to filter the cow list to just those cows, or filter by calving season. The report also shows each cow's calving interval, when she should calve next and how old the cow herd is. It ranks every cow from top performer to needs attention by the calves she has sold and the money she has brought in.
Records, Complete and Complete + AI
See which bulls are earning their keep
The Sires report ranks every bull by how his calves perform, with a performance index built from their daily gain, weaning weight and yearling weight. For each bull it shows how many calves he sired and cows he covered, his calves' birth and weaning weights and their growth curves, plus your bull count, bull ages and bull-to-cow ratio.
Why it matters: You keep the bulls whose calves wean heavy and replace the ones that are not working.
Records, Complete and Complete + AI
See your herd's health and treatments
The Health and Treatments report is where you set up your treatment protocols and see them work: which animals are due or overdue for each one, who is still on withdrawal and the day each clears, and what was treated in the last 90 days. One tap filters the herd to antibiotic-free animals, the ones with no medications ever recorded, so you can pull a set of never-treated calves for a natural or premium sale.
Why it matters: You know who is safe to ship, who needs shots this week and which calves qualify as never treated, without digging through treatment records.
Records, Complete and Complete + AI
See how hard each pasture has been grazed
The Pastures report is built from your moves: each pasture's head count, grazing days and stocking rate over the last 30 days, 90 days, 12 months or any dates you choose. Enter a pasture's acres and the stocking rate shows in animal units per acre, based on USDA NRCS animal unit standards.
Why it matters: You decide where to move cattle next and which pastures to rest, based on how hard each one was actually grazed.
Records, Complete and Complete + AI
EPD comparison
Look up a registration number and Herd Advisor pulls the animal's EPDs straight from most major breed registries, or paste or type them in. Then compare up to 10 animals on the web or 6 on the phone, each EPD with its accuracy. Angus, Red Angus, Hereford and Brangus animals also get a Top N% breed rank, bulls show a breeding soundness badge, and you can export the comparison to CSV.
Why it matters: You pick bulls, replacement heifers and matings on the EPDs that matter to your herd, with accuracy and rank shown next to each value.
Records, Complete and Complete + AI
Selling, losses and sending records
Record sales with price, weight and buyer
Enter the sale date and weight, price it per head, per pound, per cwt or as one lot total, and add the buyer and sale location. The animal is marked Sold and leaves your active herd. Selling a whole group works the same way through bulk edit. Each calf sale counts toward its mother in the Cow Productivity report, so you can see which cows raise your best paying calves. In the Cattle Money Guide, the sale posts as income, split across the animals sold. You can itemize the sale barn deductions there: commission, yardage, insurance, beef checkoff, brand inspection, hauling and vet at sale. You see gross, total deductions and net proceeds before you save, and the deductions post as expenses.
Why it matters: One entry records the sale and posts the income to the Cattle Money Guide, so your herd and your books always agree.
Records, Complete and Complete + AI
Say it instead
Hey Siri, cattle record with Herd Advisor. Then: "Tag 12 sold to Johnson Livestock for 1400 a head."
Print health records to take to the sale barn
A printed treatment and vaccination record for the cattle you are shipping or selling. Each animal lists every treatment with its date, product, dose, route, lot number and reason. It also shows where that animal stands on withdrawal: "IN WITHDRAWAL until" a date, or "Clear of all withdrawals as of" the print date. Print up to 100 animals from one farm at a time.
Why it matters: Documented, withdrawal-clear cattle bring more money, because buyers know exactly what they are getting.
Records, Complete and Complete + AI
Send records to your breed association
An Excel file (.xlsx) in your association's upload format, filled in for your registered animals: registration numbers, sire and dam registrations, tattoos, EID, birth date and weight, weaning weight and date, and yearling weight and date. The American Simmental Association format is ready today. Add the association's own codes for calf sex, calving ease, twin, color and horned or polled, then upload the file.
Why it matters: Your registry paperwork is filled in from records you already keep, so you only add the association's own codes.
Records, Complete and Complete + AI; only the associations whose template is finished are offered.
Export records to Excel or CSV
Every animal list and report can go out as an Excel or CSV file that matches what you see on screen: the same sort, the same filters and the columns you chose. Hand your banker an inventory, your vet a treatment list or a buyer the weights on a set of calves. Export a whole list, just the animals you selected, or any report.
Why it matters: Your records are yours, ready to hand to your banker, vet or a buyer.
Records, Complete and Complete + AI
Questions ranchers ask
Does Herd Advisor work without cell service?
Yes, in the iPhone and Android apps. You can record in the field with no signal and the app catches up when you are back in range. Reports are only partly available offline, and signing in and billing need a connection.
Can I use it on my phone and my computer?
Yes. Herd Advisor runs on the website and in the iPhone and Android apps, with the same farm records in each. A few jobs, such as importing a spreadsheet, are done on the web.
Can I record by voice?
Yes, on iPhone. Say "Hey Siri, cattle record with Herd Advisor" and then speak your record. Every voice record comes up for you to review and confirm before it is saved. Voice recording through Siri is iPhone only for now.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial. You pay $0 today and nothing if you cancel before day 14. The Market Briefing is free for everyone, but the record features on this page need a plan.
Can I bring in the records I already have?
Yes. On the web you can import animals and records from an Excel or CSV file of up to 10,000 rows, or paste rows in. Open the account settings dropdown and choose Bulk Import Records.
Which plan includes which feature?
Each feature on this page is tagged with the plans that include it.
Get the app on your phone
Your next calving season starts now.
Don't trust another season to a notebook in your shirt pocket. We'll load your records for you, free. Then record your first calf by voice before you're out of the truck.
Start with Complete, $16.00/mo, billed annually$0 today. Free for 14 days, then $192 a year. Cancel before day 14 and you pay nothing.
Works offline · Cancel anytime · Export your records anytime · As seen in Drovers, Cattlemen's News, and the Angus Beef Bulletin.
